The Hollywood Fix - Paperback
Taxes and shipping calculated at checkout.
About this item
by Richard Kirshenbaum (Author)
The dirty business of keeping the stars shiny and clean.
During Hollywood's Golden Age, a destitute young man, Bartie Maddox, journeys to Los Angeles and, through his wits, hard work, and talent, becomes the PR fixer to the most important film studio and its studio chief, Solomon Myers. Through his experienced lens, Bartie influences the lives and creation of some of the world's greatest stars: Duke Drake, Carroll Madison, Mirielle Montaigne, and the heiress, Grace Greystone, La Marquise de Faucigny, exposing how their images are created, managed, and intersect through the Great War and glamor of Tinseltown. This masterful and sweeping novel is based on true stories from the studio system era and PR machines which have not only created legends but exposed the dirty business of keeping the stars shiny and clean. Bartie's intricate fixes involve endless scandals of money, sex, captivating personas and even the cover-up of death. But in the end, Bartie's own studio fix becomes the greatest fix of all.Author Biography
Richard Kirshenbaum is one of the most sought-after names in New York advertising and branding, and the author of several books. In 1987, at twenty-six, he cofounded Kirshenbaum Bond + Partners, which pioneered the pop-up store and other guerrilla-marketing concepts and grew into the largest independent ad agency in the United States. Today, he is founder and CEO of the boutique branding agency NSG/SWAT. Inducted into the Advertising Hall of Fame in 2000, he has lectured at Harvard Business School and appeared on 20/20, the cover of Wired, CNN, and MSNBC. His books include the advertising memoir Madboy, the relationship guide Closing the Deal (translated into nine languages), the number one Amazon bestseller Isn't That Rich?, and the novels Rouge and The Hollywood Fix. He was recently featured as himself in The Devil Wears Prada 2. A graduate of Syracuse University's Newhouse School, he lives in New York City with his wife and three children.