Our Story

Preppy Peacock was born from a simple but powerful belief: that a great bookstore is more than a place to buy books — it's a gathering place, a conversation starter, and a cornerstone of community life. Nestled in the heart of Hertford, NC, we've made it our mission to bring carefully curated books, thoughtful gifts, and a whole lot of personality to the Albemarle region.

More Than a Bookstore

We're a boutique, too. Walk through our doors and you'll find an eclectic mix of books alongside unique gifts, accessories, and finds that reflect the spirit of our community. Whether you're hunting for your next great read, a one-of-a-kind gift, or just a friendly face, Preppy Peacock is your place.

We love celebrating authors and the stories they tell. From intimate book signings to community events like Independent Bookstore Day, we're always looking for ways to bring readers and writers together. We've been proud to host talented authors like Adrienne Palma and look forward to many more literary gatherings to come.

Our Curation Philosophy

Every book on our shelves is here for a reason. We hand-select titles across genres — fiction, nonfiction, local interest, children's books, and beyond — with an eye for stories that resonate, inspire, and spark conversation. We believe the right book finds the right reader, and we're here to help make that connection.

Rooted in Hertford

Hertford is a small town with a big heart, and Preppy Peacock is proud to be part of its fabric. We're more than a shop — we're a community hub where neighbors become friends and every visit feels like coming home. Thank you for supporting independent retail and keeping local businesses alive and thriving.

Visit Us

Preppy Peacock Books & Boutique
220 Ocean Hwy Suite D
Hertford, NC 27944

Hours:
Monday – Saturday: 10:00 AM – 6:00 PM
Sunday: Closed

We'd love to see you. Stop in, say hello, and let us help you find your next favorite thing.